A fruit store north of Ogikubo Station (map). Photo from 2012. Old fruit shops / markets are a common examples of billboard architecture in Tokyo, and the most colorful.
Photos from 2016 show that the horizontal sign has been replaced with plywood.
The store is located on a shopping street: なないろこみち七福神（ことぶき通り商店街） nanairo komichi, which means “Seven lucky gods”. Here are some of the gods:
Also in Ogikubo:
- Cafe Mignon 名曲喫茶ミニヨン, as mentioned in Meikyoku kissa: classical music cafes of Tokyo 東京の名曲喫茶
- Fruit store: Tabata Ginza shopping district 「田端銀座商店街」